Stop Marketing Like a Monkey

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Let's talk about email marketing

E-mail marketing is one of the oldest online tools and still very effective if it's done the right way. And one of the most popular email service providers (or ESP) is MailChimp.  Mostly, because it’s free at a beginner's level. Because I want your business to succeed I want to talk to you about your marketing efforts. First, you really will have to stop marketing like a monkey. You need to make the most out of your email marketing efforts.  No more monkey see monkey do. What I mean is...

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What Is Email Marketing?

Do I Need Email Marketing?

Yes, you absolutely do. Are you a new business trying to establish a name for yourself? Email marketing - that is how I am going to learn about you.  Have you been in business for years and have a loyal client base, that's great! But are you offering anything new? Do you have any specials going on right now?  How will I know if you don't share with me through email marketing? Some people tell me they don't want to do email campaigns and send constant emails to their customers.  It's makes them feel spammy and gross.  They tell me that they have gotten sucked into these email traps and they receive a daily email of some schmuck trying to guilt them into buying whatever product they are hocking. I completely understand, I have been there.  

It Doesn't Have To Be That Way.

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