This post contains affiliate links. I will earn a commission at no additional charge to you if you make a purchase using my links.
This post contains affiliate links. I will earn a commission at no additional charge to you if you make a purchase using my links. When I first started out as an entrepreneur offering my services virtually, there were so many tools that I felt like I needed. I needed a tool for designing, scheduling, and something to handle my clients. There were a ton of posts in all the Facebook groups. Each one talked about a different tool and all the things it could do for you. I would read about all the different tools that my colleagues were using and I would think oh I need that, but I can’t afford it right now. When my business grows, that’s when I’ll sign up.
Do I Need Email Marketing?Yes, you absolutely do. Are you a new business trying to establish a name for yourself? Email marketing - that is how I am going to learn about you. Have you been in business for years and have a loyal client base, that's great! But are you offering anything new? Do you have any specials going on right now? How will I know if you don't share with me through email marketing? Some people tell me they don't want to do email campaigns and send constant emails to their customers. It's makes them feel spammy and gross. They tell me that they have gotten sucked into these email traps and they receive a daily email of some schmuck trying to guilt them into buying whatever product they are hocking. I completely understand, I have been there.
It Doesn't Have To Be That Way.
Are you sick and tired of chasing customers? Everywhere you go you are approaching friends, family, and strangers to talk about your product. Have you ever thought of setting up a blog to promote yourself? Wouldn't it be great to sit comfortably at home and write a couple of blog posts, and let people come to you? Not only is it easier on you, but it is easier for your potential customer. They have the opportunity to read your posts and get to know you. If you write on subjects that are inspiring, compelling, and interesting you should develop a good following fairly quickly.